متن زیر را در ارتباط با "معایب تبلیغات" بخوانید و سعی کنید با استفاده از لغات، کالوکیشن ها و ساختارهای آن، کل متن را در یک پاراگراف خلاصه کنید. توجه کنید پاراگراف تان باید شامل جملات ساده و پیچیده باشد. پاراگراف هاتون رو برام به صورت کامنت بگذارید تا تصحیح بشه.
What Are the Disadvantages of Advertisement?
Is advertising a good or bad thing? What are the pros and cons of various forms of advertising? Marketing strategies have shifted in the last decade to use social media as a primary advertising platform. With these changes and aggressive campaign strategies, ads have made their way into our digital lives — large tech companies track our every move and bombard us at every corner.
But even "successful" advertising has its demerits. So, it's important to take a look at the repercussions of product or service marketing and how they affect an audience.
1. It Is a Costly Function
One strong objection to advertising is that it is a very costly function. Many studies have proved that the cost of ads exceeds that of sales by a small but significant percent. In theory, the high cost of advertising is covered by increased sales of the advertised product, but this usually is not the case.
2. Misleading Claims About Products
Some advertisers cleverly create misleading impressions of their goods—they present a very rosy picture of their products with the object of increasing their sales. In reality, their item is of inferior quality.
3. Encouragement of Monopoly
Advertisement restricts competition among products. Big industrialists and manufacturers can use advertising to increase their monopolistic control over the market against the public interest. Advertising increases awareness about a few products but causes all other options to be overlooked.
4. High Prices of Products and Services
It is undoubtedly true that effective advertising increases sales volume. These increased sales require more products. Large-scale production brings down the cost of goods per unit, which in turn reduces the selling price. But if the producers do not lower the prices, the burden of advertising falls on the shoulders of the consumer.
5. Small Businesses Have Restricted Access
Small businesses cannot properly advertise their products due to limited resources. The entire market for many goods and services is dictated by the whims of large advertisers. This makes it virtually impossible for small businesses to compete, so they eventually disappear from the market.