How Malls Get You Spend More Money and Time

Advanced level

If you like to shop, going to the mall can be fun. It’s so fun, in fact, you can easily spend hours there and not even realize it. Reality only sinks in once you get home and sift through the pile of store receipts. How do malls hook you every time? How can you spend so much time and money in one place and be completely oblivious? What you might not know is malls have a few tricks up their sleeves that can lure you into staying longer and spending more money.

No clocks

Have you ever wondered why it’s so easy to spend hours at the mall? You’ll be hard-pressed to find a clock in most malls. This is because the absence of a clock makes it harder to keep track of time. As a result, you’ll spend more time in the mall and buy more items. You also rarely get a glimpse of the outdoors when you’re shopping at the mall. This is another tactic used to disguise the time.

Dim lighting

Dim lighting is great if you want to relax or take a soothing nap. Dim lighting could also make you want to stick around the mall a bit longer because you’re so relaxed. It’s almost like walking around in your home. And if you’re really tired, you can sit down in one of those comfy couches malls usually have at the entrances or near food courts. By that time, you’ll never want to leave. Individual stores also use their own lighting techniques.

Food

There’s plenty of food at the mall. Vending machines and elaborate food courts are there to make sure you won’t go hungry. There’s a reason restaurants and snack shops abound at the mall. And it’s not because mall planners are concerned about your well-being. Food is used to keep you in the mall longer. Eating at the mall means you won’t have to leave to get your meal. You can eat there and then resume your shopping trip. Restaurants are also an added source of income for malls.

Elementary Level

If you like to shop, going to the mall can be fun. It’s so fun, in fact, you can easily spend hours there and not even realize it. You understand reality when you get home and examine a lot of store receipts. How do malls attract you every time? How can you spend so much time and money in one place and be completely unaware? What you might not know is malls trick you so they can persuade you to stay longer and spend more money.

No clocks

Have you ever wondered why it’s so easy to spend hours at the mall? You’ll have difficulty finding a clock in most malls. This is because the absence of a clock makes it harder to pay attention to time. As a result, you’ll spend more time in the mall and buy more items. You also rarely see the outdoors when you’re shopping at the mall. This is another method used to hide the time.

Dim lighting

Dim lighting is great if you want to relax or take a relaxing nap. Dim lighting could also make you want to stay in the mall a bit longer because you’re so relaxed. It’s almost like walking around in your home. And if you’re really tired, you can sit down in one of those comfortable couches malls usually have at the entrances or near food courts. By that time, you’ll never want to leave. Individual stores also use their own lighting techniques.

Food

There’s plenty of food at the mall. Vending machines and detailed food courts are there to make sure you won’t be hungry. There’s a reason why there are many restaurants and snack shops at the mall. And it’s not because mall planners are concerned about your comfort. Food is used to keep you in the mall longer. Eating at the mall means you won’t have to leave to get your meal. You can eat there and then start your shopping trip again. Restaurants are also an added source of income for malls.

ترجمه فارسی

پاساژها چطور شما رو وادار میکنند پول و زمان بیشتری صرف کنید

اگه دوست دارین خرید کنین، رفتن به پاساژ میتونه سرگرم کننده باشه. این کار انقدر میتونه سرگرم کننده باشه که درواقع شما میتونین براحتی بدون اینکه متوجه بشین ساعتها اونجا وقت بگذرونین. واقعیت تنها زمانی معلوم میشه که میرسین خونه و حجم زیاد رسیدهای فروشگاهی رو زیرو رو میکنین. پاساژها چطورهربار شما رو به دام میندازن؟ چطور شما میتونین اینهمه زمان و پول رو در یک جا صرف کنین و به این موضوع توجهی نکنین؟ اون چیزی که ممکنه ندونین اینه که پاساژها ترفندهایی دارن که میتونه شما رو وسوسه کنه زمان و پول بیشتری اونجا صرف کنین.

نذاشتن ساعت

تا حالا از خودتون پرسیدین چرا انقدر راحته ساعتها تو پاساژ وقت بگذرونین؟  خیلی سخته که بتونین تو بیشتر پاساژها ساعت پیدا کنین. دلیلش اینه که نبودن ساعت باعث میشه حساب زمان از دستتون در بره. در نتیجه، زمان بیشتری رو تو پاساژ میگذرونین و چیزهای بیشتری میخرین. وقتی هم در حال خرید تو پاساژ هستین به ندرت نگاهتون به بیرون میفته. اینم یه راه دیگست برای مخفی نگه داشتن زمان.

نورکم

اگه بخواین به خودتون آرامش بدین یا یه چرت دلچسب بزنین، نور کم عالیه. نور کم باعث میشه بخواین بیشتر تو پاساژ بمونین چون خیلی احساس آرامش میکنین. تقریبا مثل قدم زدن تو خونه خودتون میمونه. و اگه واقعا خسته باشین، میتونین رو یکی از اون کاناپه های راحت پاساژها که معمولا نزدیک ورودیها یا فوت کورته بشینین. اونوقت دیگه نمیخواین اونجا رو ترک کنین. هر کدوم از مغازه ها هم از تکنیک نورپردازی خودشون استفاده میکنن.

خوردنی

تو پاساژ کلی چیز خوردنی هست. وندینگ ماشین (دستگاهی که با پرداخت پول ازش خوردنی میگیریم) و فوت کورتهای رنگارنگی تو پاساژ هست که شما گرسنه اونجا رو ترک نکنین. یه دلیلی برای وجود اینهمه رستوران و اسنک فروشی تو پاساژ وجود داره. و دلیل این موضوع نگرانی مسئولین پاساژ بابت سلامتی شما نیست. این خوردنی ها باعث میشه شما بیشتر تو پاساژ بمونین. غذا خوردن تو فود کورت فروشگاه معنیش اینه که شما دیگه برای خوردن غذا اونجا رو ترک نمی کنین. میتونین همونجا غذا بخورین و دوباره خریدتونو از سر بگیرین. رستورانها یه منبع درآمدی مضاعف برای پاساژها هستن.