ZARA Has a 3D Showcase, a Great Advertising Strategy

سطح پیشرفته

Times are constantly changing and, with it, trends are also changing; what was a trend yesterday is no longer a trend today. For this reason, brands need to always be at the forefront in order to attract the attention of their consumers, and to hook future customers. {Play}

In this era of pandemic and uncertainty regarding the so-called “new normal”, some companies have worked on different strategies to make their customers go to their stores to buy and not opt ​​so much for eCommerce, which, in fact, goes in increase. {Play}

Today, in the world of technology and advertising, practically anything is possible and, in that sense, Zara has decided to bet on 3D technology, in its Soho store in New York. The idea is to attract consumers to the store by creating an augmented reality showcase. {Play}

Sure, it’s a great strategy, not so much because of the storefront itself, but because, in some way, it provides a new experience to the customers and, on the other hand, attracts the attention of strangers. {Play}

سطح مبتدی

Everything is changing, and this will change the trends too. Because of this, brands are trying to be the leader and attract their own customers and find new customers. {Play}

In this time of Covid-19 pandemic, we are not sure what life will be like after getting to normal, and therefore, companies are trying to find some ways to attract their customers to go to their stores and to buy instead of doing online shopping. {Play}

With the use of technology in advertising industry, now it is possible to use 3D technology like the one Zara has used in its Soho store in New York. This is a great technology now only to provide a new experience to the current customers, but also to attract the attention of strangers. {Play}