سطح اول - آیلتس 5-4 (A2 - B1)
Apple is a big American company. It is a computer company. It has a lot of money. In August, it has $1 trillion. However, business is smaller now. This news is a shock to business people.
Apple’s boss says that the business is smaller because people in China do not buy many new iPhones. The Chinese economy is not growing as fast as before.
Some people say that the business is smaller because Apple products are expensive.
[audio url="/file-dl/breakfast-reading/audio/Apples-Drop-level-1.mp3" volume="100"]
Economy: اقتصاد
Products: تولیدات
Expensive: گران
سطح دوم - آیلتس 6-5 (+B1+ - B2)
In August, Apple became the first American company to be worth $1 trillion. Now, however, Apple said that it will make less money than before, and this is a shock to business people.
Apple’s boss said that this is because people are buying fewer iPhones in China. After a lot of growth, China’s economy is slowing down. People say that 2018 will be the year of the slowest growth in China in the last 30 years.
The Chinese are more careful with their money, so people buy less. For example, car companies and coffee companies also have fewer sales than before.
Other experts say that Apple products are expensive. Apple’s boss also said that people do not upgrade their iPhones as often as they did in the past.
[audio url="/file-dl/breakfast-reading/audio/Apples-Drop-level-2.mp3" volume="100"]
Growth: رشد
Slow down: کاهش داشتن
Expert: متخصص
Upgrade: ارتقا دادن
سطح سوم - آیلتس 7+ ( C1 - C2)
In August, Apple became the first ever American public company to reach a $1 trillion evaluation. However, Apple announced a reduced revenue outlook recently which came as a shock to the stock market.
Apple’s CEO Tim Cook said that slow sales in China could cause the drop in value. After a lot of growth, experts say that China is facing an economic slowdown and 2018 is projected to have China’s slowest growth since 1990.
With Chinese consumers more careful about how they spend their money, Apple is not the only company to face the consequences. Western car companies and Starbucks, for example, are finding it harder to sell in China. Other analysts blame the situation on Apple’s expensive pricing strategy. The frequency with which people upgrade their iPhones is lower, as well.
[audio url="/file-dl/breakfast-reading/audio/Apples-Drop-level-3.mp3" volume="100"]
Evaluation: ارزیابی
Announce: اعلام کردن
Reduce: کاهش یافتن
Revenue outlook: چشم انداز نسبت به میزان درآمد و سود
Stock market: بازار بورس و سهام
CEO: مخفف chief executive officer / مدیر عامل
Consequence: نتیجه/ عواقب
Blame: سرزنش کردن
