- What are the most popular kinds of TV programmes in your country? Why is this?
When it comes to the national television, I’d say nighttime soap operas and TV series once used to and still partly continue to be popular with many people in my country. More recently, though, a poor version of what is known worldwide as late night shows often hosted by comedians has started to become a thing. And as you may expect, people love the section for the so-called standup comedy. I mean generally comedy always stands the test of time in that it is, for many, like, a safe haven, like basically their only way to blank out their issues and problems, and momentarily escape the unsettling strain of life that they may have to be dealing with on a daily basis. Sadly enough, though, the comedy doesn’t measure up to world standards, like the comedians do not nearly compete with their international counterparts and the jokes, don’t even get me started on the jokes that are either embarrassingly feeble and lame or just highly derivative, now the tragic part is they still crack people up, from which one could really only surmise that in the absence of a properly developed entertainment industry, how desperately in need of some decent leisure we must have been to have resorted to such poor-quality, unrefined and unsophisticated comedy.
Safe have: مأمن
Surmise: گمان بردن، حدس زدن
- Do you feel that people pay attention to the adverts on TV? Why do you think that is?
I don’t think so at all. Given that most TV shows are getting crammed with commercial breaks especially during primetime, I really think if anything, they would have… like a… reverse effect. I mean obviously nobody tunes in to watch the commercials. So for the most part, I’d say not only do they not incite any viewers to buy the product, but they may even end up creating resentment or small doses of rage in the worst case scenario. Come to think of how bummed you can get by et when you’re in the middle of your favorite show, the story’s picking up, you’re on the edge of your seat to see that one moment of the climactic scene the entire story’s been building up to, and right when the moment’s about to unfold, bam! Commercials come up. I mean isn’t that a bummer! No wonder then that everyone finds them super annoying.
And as for why I think that is the case, well I’m not a specialist in the field or anything, but in my inexpert view, people do not seem to merely rely on TV commercials anymore to settle on a brand name and all that and if they do ever have to pick a brand, nowadays there can easily be found a wide array of other mediums that are by far, way more sure-fire a source than TV commercials to help you make up your mind. So at best, TV adverts I think can only appeal to certain bored viewers if the concept behind them is entertainingly creative, but that is if the viewer has not already treated it as a coffee break (or left their seat for a quick bathroom trip??)
Sure-fire: مطمئن، نتیجه بخش
Settle on: به قطعیت رسیدن، تصمیم نهایی گرفتن
Make up one’s mind: تصمیم گرفتن، به تصمیم نهایی رسیدن
Climax: نقطه اوج
- Do you think TV is the main way for people to get the news in your country? What other ways are there?
No, not really. Unsurprisingly, watching the news on TV is now being massively replaced by live-streaming on the web, news readership online and a whole range of social network options available, the New Media so to speak. I should probably also note that TV viewership in my country has been generally declining over the past decade or so but even more so during the recent years when the use of messaging apps like WhatsApp and Telegram, where thousands of news channels and local groups are hosted, became rampantly widespread.
Streaming: نمایش همزمان محتوا به صورت آنلاین
Rampant: شایع، رایج
Unsurprisingly: دور از انتظار نیست که...
News readership: خواندن اخبار
- What types of products are advertised most often on TV?
I haven’t been keeping track, but off the top of my head, the categories of products that turn up on TV more recurrently may include home appliances, healthcare products and detergents most likely among the top five. Skincare products are second to none, though in how frequently they are advertised which might have to do with the fact that everyone’s constantly using them so by frequent advertisement, hefty profits are guaranteed to be brought in. As a general rule, I presume best-selling products allow for more budgets to be allocated to product promotion enabling the brand owners to easily afford running lengthier advertisements as frequently as they want without there being any financial constraints, as opposed to unpopular or lesser-known brand names with tighter budgets where big-ticket advertisements may no longer be an option.
As opposed to: برخلاف
Big-ticket: هزینه بر (inf.)
Recurrently: به طور مکرر
Product promotion: تبلیغ/بازاریابی محصول
Financial constraint: محدودیت مالی
- Do you think there are too many game shows on TV nowadays? Why?
I couldn’t really tell precisely to be honest as I don’t watch TV anymore as frequently as I used to back in the day. I might just briefly channel surf throughout the day whenever I get around to it like if I have nothing else going at the time. But as far my observations go, however limited, I may have noticed that unlike what used to be the case up until a few years back when our TV channels used to be overflowing with game shows of all kinds, the shows are no longer being produced, or so it seems. I wonder why that is the case though because normally it’s quite the opposite. Many cable networks around the world are known to launch dozens of game shows at a time which will quickly catch on due to their perennial nature. In other words, unlike character-based shows such as sitcoms and TV series that often run for limited periods of time only as they ultimately need some finale, a game show can go on for ever without requiring an ending or ceasing to be fun!
Back in the day: در گذشته
To get around to something: فرصت کاری را یافتن
Perennial: همیشگی، دائمی، پایا
Run: ادامه پیدا کردن
Finale: قسمت آخر (در مورد سریال ها)
- How important are regulations on TV advertising?
Highly crucial, I suppose. I mean TV sets can now be found in every household making it possible for everyone including the underage with sometimes indiscriminate screen time, to be easily exposed to whatever content is being displayed on TV. So there should definitely be regulations on all TV broadcasts irrespective of the type of program, as is currently the case. So the same goes for TV adverts. There should absolutely be restrictions as to what types of products or services get to be publicized on TV. It’s also important to lay down standards determining how long the adverts can run.
Crucial: حائز اهمیت
Indiscriminate: بدون تبیض، بدون قائل شدن تفاوت یا ملاحظات ویژه
To be exposed to something : در معرض چیزی قرار گرفتن
Publicize: تبلیغ کردن